Tapping on a location presents location information.įrom there on he can choose a car! Shows the price, car info, and he can set the amount of time he needs it for.įorgot where he parked? He can also hear where his car is by simply tapping a horn icon on the iPod and an unlock icon unlocks the car.ġ1:29am Co-founder Neil Young (not the musician) is on stage. Then a map pops up and he can search, pan and zoom into Zipcar locations all around the city. He taps the Zipcar app to instantly find a Zipcar location. Scenario: Jonathan is picking up his friend, but he doesn't have a car. Scroll down for the blow-by-blow and more photos. Gadget Lab covered today's announcements live from the Moscone Center, where Apple made them as part of its Worldwide Developers Conference. September is the scheduled release for Snow Leopard. The iPhone 3GS is shipping June 19 - two days after the launch of the iPhone 3.0 operating system. The iPhone 3G and new MacBooks begin selling today with their new price tags. But it is still based on the earlier Leopard version's code base, Bajarin said, which means Apple can afford to give it away for a lower price." Priced at $30 for current Leopard users, the OS will sport a number of refinements. Showing no mercy, Apple also announced a low price tag for its next-generation Mac operating system, OS X Snow Leopard. "They have already taken the pricing curve down on the unibody and chipsets, so they are building on those lower costs." "They are not favoring market share over profitability in a big way," he says. ![]() Additionally, the MacBook Air received an upgrade and dropped to $1,500 (from $1,800).Īpple's aggressive pricing for its MacBook line and the price drop on its lightweight MacBook Air will not compromise much on its profit margins, Bajarin said. Previously called MacBooks, the 13-inch unibody models now also sport the MacBook Pro name, and they start at $1,200 - down from $1,300. Its 15-inch MacBook Pros now start at $1,700 - $300 less than before. "The difference between the iPhone now and the Pre or the BlackBerry is night and day."Īpple also slashed prices across its MacBook line. "With all the new features, the iPhone is really a Mac in a pocket," he added. The revamped lineup of phones should help Apple pull ahead of competitors like the newly launched Palm Pre and the BlackBerry phones, Bajarin said. The price drop on the current iPhone 3G to $100 should also help expand the company's market share in the smartphone segment. Though the new iPhone 3GS does not come with a new look, it will still attract early adopters, Bajarin said. Gartenberg said this price cut is significant because it will force rivals to devise new solutions to compete. The 3GS will cost $200 for the 16GB model and $300 for the 32GB model.Īpple is aiming to i-vangelize as many consumers as possible by offering its current iPhone 3G smartphone for $100 beginning today. Looking ahead, the iPhone 3GS includes support for 7.2Mbps HSDPA - a faster, next-generation network standard that many carriers plan to adopt. By loading an app, users will be able to dictate commands to perform various tasks, such as calling a contact or playing a song in the phone's iTunes library. Another major addition to the handset is an improved, 3-megapixel camera, which includes autofocus, auto-white-balance and video-recording capabilities.Ī less-expected new feature of iPhone 3GS is a voice-control interface. The 3GS introduces a digital compass for improved GPS navigation, enabling the iPhone Maps app to display directions based on which direction a user is facing. The big star of WWDC was iPhone 3GS, whose improvements are internal, as the overall physical design remains the same as its predecessor's.
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